Funded Project: Humanities and Social Sciences Research Project of Liaoning University of Traditional Chinese Medicine (Project No.: 2023LNZYYM015).
Abstract
This study, within the context of the international communication of TCM culture, guided by the theory of medio-translatology, and based on a qualitative case study of Chinese Medicated Diet, conducts a systematic analysis of the challenges in the outward English translation of TCM medicated diet names. In response to these challenges, the study proposes a solution: the translator should adhere to the translation principles of terminological consistency and functional transparency, adopt a domestication-oriented and foreignization-supplemented strategy, employ methods such as literal translation, free translation, and transliteration with annotation in accordance with the characteristics of the content, audience, and channel, and apply the amplification technique where appropriate, so as to optimize the reception of medicated diet names and thereby facilitate the broader internationalization of TCM.
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