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Journal of Humanities, Arts and Social Science

ISSN Online: 2576-0548 ISSN Print: 2576-0556 CODEN: JHASAY
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ArticleOpen Access http://dx.doi.org/10.26855/jhass.2026.08.008

A Nigerian Survey on Chinese Tropical Viticulture Transfer from the Perspective of the Innovation Diffusion Theory

Bin Xu*, Zhifei Ouyang

School of Humanities and Foreign Languages, Hunan Agricultural University, Changsha 410128, Hunan, China.

*Corresponding author: Bin Xu

This work was supported by the Key Project of Hunan Provincial Department of Education, “English Translation of Ancient Chinese Agricultural Texts for the Construction of Ecological Cultural Image” (Grant No. 23A0170); the Hunan Provincial Philosophy and Social Science Foundation, “English Translation of Mozi’s Philosophical Thought” (Grant No. 24YBA162); and the Teaching Reform Research Project of Hunan Provincial Department of Education, “Exploration and Practice of Integrating Ideological and Political Education into English Translation Courses Based on ‘Five-Chain Integration’”.
Published: August 17, 2026

Abstract

The failure of global agricultural technology transfer usually comes from insufficient understanding of the target countries’ social and economic background. Based on the Innovation Diffusion Theory, this study attempts to investigate the social acceptability of Chinese-developed tropical viticulture technology in Nigeria from a country-specific survey approach. A comprehensive questionnaire was distributed to 55 respondents across five occupational sectors, examining the knowledge of viticulture, consumption preferences, cultivation willingness, technology expectations, and institutional trust, which are related to the models of the innovation diffusion theory. The results embody strong demand of Nigerian for the domestic grape production, but the great barriers come along with the worries of climate and technology of planting. Also, their trust mostly comes from government institutions, revealing that a feasible communication method should be guided. These findings emphasize three distinctive points of Nigerian viticulture technology acceptance—high consumption demand, high climate concern, and high reliance on government endorsement. The study contributes a practical way to the area-studies literature on agricultural technology transfer and also offers a feasible model for future country-specific assessments.

Keyword

Country-specific approach; innovation diffusion theory; agricultural technology transfer; Nigeria; tropical viticulture

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Copyright

© 2026 by the author(s).
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license, which permits non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited and is not modified or adapted.
https://creativecommons.org/licenses/by-nc-nd/4.0/

How to cite this paper

A Nigerian Survey on Chinese Tropical Viticulture Transfer from the Perspective of the Innovation Diffusion Theory

How to cite this paper: Bin Xu, Zhifei Ouyang. (2026) A Nigerian Survey on Chinese Tropical Viticulture Transfer from the Perspective of the Innovation Diffusion Theory. Journal of Humanities, Arts and Social Science10(8), 903-909.

DOI: http://dx.doi.org/10.26855/jhass.2026.08.008