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Journal of Humanities, Arts and Social Science

ISSN Online: 2576-0548 ISSN Print: 2576-0556 CODEN: JHASAY
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ArticleOpen Access http://dx.doi.org/10.26855/jhass.2026.07.013

A Study on the Cross-cultural Communication of Chinese Animated Films Using Python Text Mining: Insights from International Audience Reviews on Ne Zha 2

Mingyuan Zhao

Jiangsu Normal University, Xuzhou 221116, Jiangsu, China.

*Corresponding author: Mingyuan Zhao

This paper is a phased achievement of the 2026 Jiangsu Province Postgraduate Research and Practice Innovation Program project “A Comparative Study of Official Economic Governance Discourses between China and the US Based on Critical Metaphor Analysis.”
Published: July 30, 2026

Abstract

The successful cross-cultural communication of Ne Zha 2 provides a typical research sample for the globalization of Chinese fantasy IP. This study takes the user comments under the international propaganda film on the YouTube platform as the research object, uses Python text mining technology for sentiment analysis and semantic network construction, and systematically explores the key elements that trigger cross-cultural emotional resonance and their internal relations. The research is analyzed from three theoretical dimensions: cultural discount, extension-connotation visual communication, and emotional empathy. Through high-frequency vocabulary extraction and co-occurrence network analysis of Chinese and English reviews, the study found that specific visual elements play a key role in reducing cultural discounts in cross-cultural communication; the clever use of visual elements in semiotics effectively promotes the understanding and acceptance of international audiences. The core path of the formation of emotional resonance presents obvious cultural differences. This study aims to enrich the theoretical system of cross-cultural communication of Chinese animated films and provide empirical reference for the overseas market expansion of domestic animated films.

Keyword

Ne Zha 2; cross-cultural communication; text mining; cultural discount; emotional resonance

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Copyright

© 2026 by the author(s).
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license, which permits non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited and is not modified or adapted.
https://creativecommons.org/licenses/by-nc-nd/4.0/

How to cite this paper

A Study on the Cross-cultural Communication of Chinese Animated Films Using Python Text Mining: Insights from International Audience Reviews on Ne Zha 2

How to cite this paper: Mingyuan Zhao. (2026) A Study on the Cross-cultural Communication of Chinese Animated Films Using Python Text Mining: Insights from International Audience Reviews on Ne Zha 2. Journal of Humanities, Arts and Social Science10(7), 818-827.

DOI: http://dx.doi.org/10.26855/jhass.2026.07.013