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ArticleInterdisciplinary Studies of Translation http://dx.doi.org/10.26855/tfll.2026.01.014

Multimodal Construction of the Image of China in the English Translation of Chinese Animation: A Case Study of White Cat Legend

Zixin Gao, Jiguang Zhang*

School of Foreign Studies, Jiangsu Normal University, Xuzhou 221116, Jiangsu, China.

*Corresponding author: Jiguang Zhang

This research is supported by the Major Project of the National Social Science Fund of China, Translation of the Encyclopedia of World Children’s Literature and Research on the History of Children’s Literature Criticism (No. 19ZDA297), and the 2025 Postgraduate Research & Practice Innovation Program of Jiangsu Province, Multimodal Image Construction in the English Translation of The White Cat Legend from the Perspective of Imagology (No. SJCX25_1492).
Published: January 31, 2026

Abstract

Against the backdrop of growing global influence of Chinese animation, mitigating cultural discount effects and reconstructing China’s national cultural image have emerged as core topics in current academic research. Based on the theories of imagology of comparative literature and multimodal discourse analysis, this study takes White Cat Legend and its English subtitle version as research cases to explore the collaborative construction mechanism of various multimodal symbols on national image. The study found that the shaping of the national image depends on the dynamic coordination of various symbolic resources, which is mainly reflected in three interactive forms: symbolic complementarity, audio-visual integration and cultural localization collision. Although the translation has simplified some characteristic cultural words, it still fully shows the multi-dimensional style of China in the Tang Dynasty, which not only reflects the regular order of the dynasty’s governance system, but also conveys the humanistic warmth of market life. This paper explains the role of optimizing the combination of audio-visual symbols in the external global communication of cultural images, and also provides a corresponding theoretical reference for Chinese cultural works to enter the international market.

Keyword

Multimodal translation; imagology; cultural discount; White Cat Legend

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Copyright

© 2026 by the author(s).
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license, which permits non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited and is not modified or adapted.
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How to cite this paper

Multimodal Construction of the Image of China in the English Translation of Chinese Animation: A Case Study of White Cat Legend

How to cite this paper: Zixin Gao, Jiguang Zhang. (2026). Multimodal Construction of the Image of China in the English Translation of Chinese Animation: A Case Study of White Cat Legend. Translation and Foreign Language Learning, 2(1), 80-88.

DOI: http://dx.doi.org/10.26855/tfll.2026.01.014