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ArticleOpen Access http://dx.doi.org/10.26855/er.2018.02.002

New Media in Kosovo—The Subliminal Megaphone of Deliberate Political Messages

Gjylie Rexha

Lecturer, Media and Communication, UBT, Kosovo.

*Corresponding author: Gjylie Rexha

64
Published: March 5,2018

Abstract

The new media are the newest platform serving the creation of a pseudo-environment that is desirable by the political factors in Kosovo. This paper elaborates the impact on the quality of political news of such reporting model that substitutes the principles of impartiality, objectivity, accuracy etc., with the ready-made news by the political actors. As the content analyses and semi-structured interviews with journalists indicates, the traditional principles of journalism in covering politics have been reduced to transmitting in full the political statements, thus straying from the quest for the truth and from reporting on the political realities. By conveying unedited content generated by politics, the role of the new media is reduced to passive transmitters of political messages, lacking the gatekeepers and the relevance of the news.

Keywords

Kosovo, New media, Politics, Gatekeepers

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How to cite this paper

New Media in Kosovo—The Subliminal Megaphone of Deliberate Political Messages

How to cite this paper: Gjylie Rexha. (2018). New Media in Kosovo—The Subliminal Megaphone of Deliberate Political Messages. The Educational Review, USA, 2(2), 166-173.

DOI: http://dx.doi.org/10.26855/er.2018.02.002