The new media are the newest platform serving the creation of a pseudo-environment that is desirable by the political factors in Kosovo. This paper elaborates the impact on the quality of political news of such reporting model that substitutes the principles of impartiality, objectivity, accuracy etc., with the ready-made news by the political ac-tors. As the content analyses and semi-structured interviews with journalists indicates, the traditional principles of journalism in covering politics have been reduced to trans-mitting in full the political statements, thus straying from the quest for the truth and from reporting on the political realities. By conveying unedited content generated by politics, the role of the new media is reduced to passive transmitters of political mes-sages, lacking the gatekeepers and the relevance of the news.
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New Media in Kosovo—The Subliminal Megaphone of Deliberate Political Messages
Lecturer, Media and Communication, UBT, Kosovo
Corresponding author: Gjylie Rexha, Ph.D., Lecturer, Media and Communication, UBT, Kosovo.
How to cite this paper: Rexha, Gj. (2018). New Media in Kosovo—The Subliminal Megaphone of Deliberate Political Messages. The Educational Review, USA, 2(2), 166-173. http://dx.doi.org/10.26855/er.2018.02.002
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