This research received research grants from the Department of Education of Guangdong Province (Project No. Yue Jiao Gao Han [2024] 9); grants from Lingnan Normal University (Project No. SZ2405); grants from Lingnan Normal University (Project No. Lingnan Jiao Wu [2024] 81); and grants from Lingnan Normal University (Project No. ZLGC2521).
Abstract
The booming of AI-mediated digital commerce has intensified the need to understand how technology-enhanced writing tasks foster intercultural competence in business education. However, despite growing interest in AI-assisted learning, limited empirical research has examined how AI reshapes students’ intercultural meaning-making processes within authentic cross-border communication tasks. This study investigates the development of intercultural competence through AI-assisted cross-border livestream script writing by employing qualitative content analysis of 36 paired drafts, independently written scripts, and AI-revised versions, to trace multidimensional changes in attitudes, knowledge, skills, and language performance. The findings reveal systematic shifts from self-oriented narration to audience-centered engagement, from descriptive feature listing to culturally embedded persuasive structures, alongside enhanced narrative coherence and genre-sensitive linguistic expression. These results suggest that AI functions not merely as a technical editing tool but as a mediational resource that supports intercultural awareness and strategic communicative adaptation, offering important pedagogical implications for integrating AI into Business English curricula and advancing intercultural competence development in digitally mediated global commerce.
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How to cite this paper
AI-assisted Cross-border Livestream Script Writing to Promote Intercultural Competence
How to cite this paper: Yanshen Yu, Xiaoqi Jian, Zhiping Zhu, Xiaole You. (2026). AI-assisted Cross-border Livestream Script Writing to Promote Intercultural Competence. The Educational Review, USA, 10(1), 32-37.
DOI: http://dx.doi.org/10.26855/er.2026.01.006