Xiaoxian Qian
Nanjing Forestry University, Nanjing 210037, Jiangsu, China.
*Corresponding author: Xiaoxian Qian
Abstract
Against the backdrop of global sustainable development, this paper delves into the driving role of sustainable design concepts in the innovation of visual communication works. It begins by elucidating the core principles of sustainable design, arguing that they are not constraints on creativity but rather key catalysts for transformation. The research unfolds across four core dimensions first, it analyzes how eco-friendly materials, biomaterials, and low-carbon digital media lead to media innovation; second, it explores the reshaping of aesthetic forms such as minimalism, naturalism, and information visualization; third, it dissects the narrative strategy shift from promoting consumption to advocating values; and fourth, it elaborates on the subversion of the design process through systems thinking and life-centered design. Through case studies in packaging, brand identity, and digital media, the paper demonstrates the practical value of these innovative pathways. Finally, it summarizes current challenges and future trends, emphasizing the evolution of the designer’s role into that of a strategist for sustainable solutions and their increasingly important social responsibility.
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How to cite this paper
The Impact of Sustainable Design Concepts on the Innovation of Visual Communication Works
How to cite this paper: Xiaoxian Qian. (2025) The Impact of Sustainable Design Concepts on the Innovation of Visual Communication Works. Journal of Humanities, Arts and Social Science, 9(11), 2153-2157.
DOI: http://dx.doi.org/10.26855/jhass.2025.11.013