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International Journal of Media and Communication Studies

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ArticleOpen Access http://dx.doi.org/10.26855/ijmcs.2025.12.001

Analysis of Cultural Communication Under the Background of Chinese International Promotion

Xueyun Yang

Communication University of China, Beijing 100024, China.

*Corresponding author: Xueyun Yang

Published: December 2,2025

Abstract

With China increasingly stepping into the center of the world stage, national soft power represented by culture is becoming an important indicator to measure comprehensive national strength. As the best embodiment of our national symbol, Chinese represents our cultural status quo to a certain extent. The international promotion of Chinese language, as an important way to spread Chinese culture, is promoting our excellent traditional culture and expanding the influence of Chinese culture in the world. However, from the current situation of China’s cultural communication, there are still some problems to be solved, mainly including China’s international communication talent reserve and foreign cultural communication form. Only by solving these two problems, can we further promote the cultural dissemination of Chinese and further enhance the cultural soft power of Our country.

Keywords

International promotion of Chinese; Cultural communication; Practical problems; Optimization strategy

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How to cite this paper

Analysis of Cultural Communication Under the Background of Chinese International Promotion

How to cite this paper: Xueyun Yang. (2025). Analysis of Cultural Communication Under the Background of Chinese International Promotion. International Journal of Media and Communication Studies1(1), 1-5.

DOI: http://dx.doi.org/10.26855/ijmcs.2025.12.001