ArticleOpen Access http://dx.doi.org/10.26855/ept.2025.12.002
Buying into Sustainability: A Demographic and Attitudinal Analysis of Organic and Biodynamic Food Consumption in China
Yuyang Cao1,*, Yinan Wang2, Yutong Zhou3, Kedun Wang4, Ziqin Luo5, Zekai Cao6
1Shrewsbury School, Shrewsbury 01545, UK.
2Jinling Middle School, Nanjing 210000, Jiangsu, China.
3Nanjing No.1 Middle School, Nanjing 210000, Jiangsu, China.
4Jiangsu Changzhou High School, Changzhou 213000, Jiangsu, China.
5Nanjing Xianlin Foreign Language School, Nanjing 210000, Jiangsu, China.
6Hangzhou Olive Tree School affiliated to Beijing Foreign Studies University, Hangzhou 310000, Zhejiang, China.
*Corresponding author: Yuyang Cao
Published: November 14,2025
Abstract
This study investigates the demographic and psychological factors influencing consumer behavior toward organic and biodynamic agricultural products in China. Through a mixed-methods approach combining field observations and a structured online questionnaire with 314 valid responses, the research examines how variables such as age, education, price perception, trust in labeling, and health motivation shape purchasing decisions. Statistical analyses including ANOVA, correlation, and multiple regression reveal that younger consumers exhibit more consistent and frequent purchase behavior, while higher educational attainment corresponds to greater willingness to pay—though often accompanied by skepticism toward certification claims. Price perception emerges as a key determinant across all demographics but is moderated by trust and motivation. These findings underscore the importance of tailoring marketing and policy interventions to different consumer segments. Strategies that promote transparency, increase accessibility, and foster trust in certification systems may be crucial in expanding consumer adoption of organic and biodynamic products.
Keywords
Organic agriculture; Biodynamic farming; Sustainable food systems
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How to cite this paper
Buying into Sustainability: A Demographic and Attitudinal Analysis of Organic and Biodynamic Food Consumption in China
How to cite this paper: Yuyang Cao, Yinan Wang, Yutong Zhou, Kedun Wang, Ziqin Luo, Zekai Cao. (2025) Buying into Sustainability: A Demographic and Attitudinal Analysis of Organic and Biodynamic Food Consumption in China. Economic Perspectives and Trends, 2(2), 58-63.
DOI: http://dx.doi.org/10.26855/ept.2025.12.002