ArticleOpen Access http://dx.doi.org/10.26855/ept.2025.06.007
Comparative Study on Global Sustainable Strategies in Fast Fashion Operations
Yingjie Zuo
Beijing New7 E-commerce Technology Co., Ltd., Beijing 100040, China.
*Corresponding author: Yingjie Zuo
Published: October 16,2025
Abstract
The fast fashion industry has experienced rapid growth in the globalization process, yet issues such as overproduction, resource waste, and environmental pollution have become increasingly prominent, making sustainability a global imperative. This study adopts an international comparative perspective to examine sustainable operational strategies in the fast fashion industry across different countries and regions. By analyzing policy frameworks, corporate innovations, and consumer behavior, the research reveals distinct approaches: European countries drive transformation through stringent regulations and recycling systems, the North American market relies more on corporate innovation and consumer education, while Asia combines government guidance with technological advancements. Emerging markets, constrained by infrastructure limitations, often adopt localized solutions. The study further explores the strengths and challenges of these strategies, proposing that policy coordination, technological innovation, and shifts in consumption patterns are critical for future development. This research provides cross-regional insights for achieving sustainability in the fast fashion industry and offers theoretical support for policymakers and corporate leaders in optimizing strategic decisions.
Keywords
Fast fashion; Sustainable development; International comparison; Operational strategy; Policy framework; Circular economy
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How to cite this paper
Comparative Study on Global Sustainable Strategies in Fast Fashion Operations
How to cite this paper: Yingjie Zuo. (2025) Comparative Study on Global Sustainable Strategies in Fast Fashion Operations. Economic Perspectives and Trends, 2(1), 39-43.
DOI: http://dx.doi.org/10.26855/ept.2025.06.007