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Journal of Psychology and Behavioral Studies

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ArticleOpen Access 10.26855/jpbs.2025.06.007

The Impact of Service Recovery Quality on Customer Behavioral Intentions in TikTok E-Mall: The Mediating Role of Perceived Justice

Chenxia Lu, Reynaldo Gacho Segumpan*

City Graduate School, City University of Malaysia, Petaling Jaya 46100, Selangor, Malaysia.

*Corresponding author: Reynaldo Gacho Segumpan

Published: July 8,2025

Abstract

The rapid advancement of Internet technology has significantly accelerated the shift of traditional industries towards e-commerce, thereby driving a profound transformation in consumer behavior and shopping patterns. In this context, this study aims to explore the behavioral intentions of consumers following service recovery efforts on TikTok e-Mall in the Hangzhou region. Using users of Hang-zhou's TikTok e-Mall as the research sample and perceived justice as a mediating variable, this paper employs empirical methods to investigate how service recovery quality on TikTok e-Mall influences customer behavioral intentions and the mediating role of perceived justice. This study examines employing a boot-strapping approach in SmartPLS 4.0 to test hypotheses regarding the impact of service recovery quality on customer behavioral intentions and the mediating role of perceived justice. The findings offer actionable guidance for Chinese live-streaming platforms to enhance service recovery systems. Empirical results confirm that service recovery quality significantly and positively influences customer behavioral intentions; service recovery quality exerts a strong positive effect on perceived justice; perceived justice partially mediates the relationship between service recovery quality and behavioral intentions. It is hoped that these findings will contribute to enriching service recovery research and elevating Tik-Tok e-Mall's service recovery standards.

Keywords

Customer Behavioral Intentions; Service Recovery Quality; Perceived Justice; TikTok E-Mall

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How to cite this paper

The Impact of Service Recovery Quality on Customer Behavioral Intentions in TikTok E-Mall: The Mediating Role of Perceived Justice

How to cite this paper: Chenxia Lu, Reynaldo Gacho Segumpan. (2025). The Impact of Service Recovery Quality on Customer Behavioral Inten-tions in TikTok E-Mall: The Mediating Role of Perceived Justice. Journal of Psychology and Behavioral Studies, 1(1), 38-44.

DOI: 10.26855/jpbs.2025.06.007