ArticleOpen Access http://dx.doi.org/10.26855/jhass.2025.05.013
Design of Cultural and Creative Products Based on Augmented Reality and Its Attraction to Young Tourists
Jie Yang1,2, Nadia Bt Mohd Nasir1,*, Rong Dong1, Zhichao Zou1
1City University Malaysia, Petaling Jaya 46100, Selangor Darul Ehsan, Malaysia.
2Yunnan Technology and Business University, Kunming 651701, Yunnan, China.
*Corresponding author: Nadia Bt Mohd Nasir
Published: May 31,2025
Abstract
Today, modern augmented reality (AR) technology undoubtedly has a unique advantage in attracting young tourists. This paper explores the integration of AR technology with cultural and creative products from a design perspective, delving into the fundamental aspects that make AR appealing to young audiences. Research indicates that the core elements of AR cultural and creative products are immersive experiences, interactive functions, and emotional responses. Through case studies, this article proposes design strategies tailored for young tourist groups. Additionally, it highlights the primary issues in the current design and application of AR cultural and creative products. It also provides an initial assessment of future development directions, offering insights for the technological integration and product innovation in the cultural and creative industries.
Keywords
AR technology; cultural and creative design; young tourists; attraction; design strategy
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How to cite this paper
Design of Cultural and Creative Products Based on Augmented Reality and Its Attraction to Young Tourists
How to cite this paper: Jie Yang, Nadia Bt Mohd Nasir, Rong Dong, Zhichao Zou. (2025) Design of Cultural and Creative Products Based on Augmented Reality and Its Attraction to Young Tourists. Journal of Humanities, Arts and Social Science, 9(5), 940-944.
DOI: http://dx.doi.org/10.26855/jhass.2025.05.013