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Journal of Humanities, Arts and Social Science

ISSN Online: 2576-0548 Downloads: 578172 Total View: 4202946
Frequency: monthly ISSN Print: 2576-0556 CODEN: JHASAY
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Article Open Access http://dx.doi.org/10.26855/jhass.2025.02.031

Are People More Attractive to People They Are Familiar with than Those People They Don’t?

Jiaying Li*, Yuhan Li, Jiayi Wang, Leying Chen, Yizhen Ouyang

Department of Life Science, United International College (UIC), Zhuhai 519087, Guangdong, China.

*Corresponding author: Jiaying Li

Published: March 20,2025

Abstract

This research is based on Liu and his team's (2023) research on celebrity endorsements, which found that familiar faces could cause higher levels of attention. This experiment was designed to explore a condition whether people subconsciously looked at people they were familiar with when they opened their eyes and found whether there was a relationship between familiarity and attention. The hypothesis of this experiment is that individuals will subconsciously turn their attention more to familiar people than to unfamiliar ones. In the experiment, participants were asked to open their eyes and look at two people at the same time—a familiar person (A) and an unfamiliar person (B) and rate their attention levels. Although more than half of the participants initially looked at familiar people, statistical analysis showed no significant correlation between familiarity and attention (t(40) = 1.030, p = 0.309). The results of the study showed no significant difference in attention between familiar and unfamiliar people. This suggests that there may be underlying factors affecting attention sharing, such as habitual behavior, facial expressions, and direct gaze. These findings highlight the complexity of the attention process. and suggest that familiarity may not be a strong predictor of attention preference.

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How to cite this paper

Are People More Attractive to People They Are Familiar with than Those People They Don't?

How to cite this paper: Jiaying Li, Yuhan Li, Jiayi Wang, Leying Chen, Yizhen Ouyang. (2025) Are People More Attractive to People They Are Familiar with than Those People They Don't? Journal of Humanities, Arts and Social Science9(2), 398-404.

DOI: http://dx.doi.org/10.26855/jhass.2025.02.031