Abstract
At present, with the development and popularization of multimedia technology, multimedia design has attracted more and more attention. In the new media era, a good multimedia design can attract the audience, bring a good experience to the audience, and produce a huge communication effect and commercial value. Using multimedia design principles in new media information dissemination to provide a good information dissemination environment for the design of interactive graphic information can not only integrate the characteristics of various media but also use the characteristics of artistic relevance to develop digital information dissemination in multi-radial and three-dimensional interactive media dissemination. Using multimedia design principles, we can closely associate me-dia information, reasonably integrate different communication modes, redundantly process visual information, and optimize media transmission results. This paper mainly analyzes and discusses these design principles from two aspects of information principle and interaction principle, and further expounds on how to apply these design principles to multimedia design combined with specific cases. This paper first introduces the basic concepts and related theoretical knowledge of multimedia design, then summarizes the principles of multimedia design, and finally analyzes the application of these principles in multimedia design, aiming to improve people's understanding of the importance of multimedia design, deepen people's understanding of multimedia design principles, and better apply these principles to guide practical work.
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