Pathways to the Foregrounding of Maritime Cultural Narratives

Abstract

The foregrounding of maritime culture is characterized by the recognition, typification, and iconicization of cultural symbols, transforming them into easily identifiable markers of regional identity. This study integrates theoretical insights from linguistic semiotics and cultural anthropology to analyze the visibility and accessibility of cultural narratives, particularly within the context of coastal cities. Using the coastal city of Zhanjiang, Guangdong, as a case study, five culturally representative maritime symbols were selected to examine the processes and impacts of cultural symbols foregrounding in the transmission of maritime heritage. Through these case studies, the research underscores the importance of making cultural narratives more visible and accessible, facilitating an interactive relationship between the symbols and the public. The study found that strategies such as developing spatial recognition systems, employing original-point encoding, and activating heritage sites contribute to the typification and recognizability of maritime culture, enhancing the overall visibility of these symbols. Furthermore, the integration of digital storytelling emerged as a critical method for engaging audiences with maritime culture in a dynamic, immersive way, bridging traditional narratives with modern technological platforms. These strategies collectively support the sustainable development of local cultural industries by promoting community engagement and strengthening regional identity. Ultimately, this study highlights the value of foregrounding cultural symbols not only in pre-serving maritime culture but also in enriching urban identity and fostering local cultural economies. The approach provides a structured framework for coastal cities seeking to leverage their unique cultural assets, demonstrating that the fore-grounding of cultural symbols plays a vital role in both cultural transmission and community development.