ArticleOpen Access http://dx.doi.org/10.26855/jhass.2024.06.006
A Study on Foreign-funded Clinics Bottlenecks Accessing Emerging Community Health Services Market
Ming Liu1,*, Zoe Cao2, Jingmi Huang3
1Sunland Business Park Operations, Shanghai Waigaoqiao Group, Shanghai, China.
2Avitum /SP Commodato B. BRAUN, Shanghai, China.
3Xinhua Hospital, Shanghai Jiao Tong University School of Medicine, Shanghai, China.
*Corresponding author: Ming Liu
Published: June 27,2024
Abstract
Combined with the modern marketing perspective of marketing and value creation discussed in the health management service and marketing course at the University of Montpellier, France. This paper selects two customer cases in the investment promotion activities of Sunland Waigaoqiao, Shanghai, China, analyzes the bottlenecks of foreign-funded diagnosis and treatment institutions entering the community healthcare market and proposes a practical path for reference and further research in the same industry. As a regional developer and operator, Sunland Waigaoqiao has strategically implemented medical and health projects in alignment with its positioning through international marketing methods to attract investments. The company has also facilitated breakthroughs for partner enterprises and assisted customers in promptly settling their projects. However, due to the involvement of customer industry barriers, competitors (which may affect the competitive positioning of the diagnosis and treatment level of regional Class A public hospitals), financial policy support, etc., the next phase of research should focus on enhancing financial performance and continuously improving the business conditions of the case company after overcoming bottlenecks and achieving success. Additionally, utilizing qualitative and quantitative research methods, conducting in-depth interviews, and field research will help transform similar investment cases into classic teaching materials.
Keywords
Marketing, Sunland Waigaoqiao, bottlenecks, foreign-funded clinics
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How to cite this paper
A Study on Foreign-funded Clinics Bottlenecks Accessing Emerging Community Health Services Market
How to cite this paper: Ming Liu, Zoe Cao, Jingmi Huang. (2024) A Study on Foreign-funded Clinics Bottlenecks Accessing Emerging Community Health Services Market. Journal of Humanities, Arts and Social Science, 8(6), 1350-1354.
DOI: http://dx.doi.org/10.26855/jhass.2024.06.006