Jiangfei Liao
Taylor's University, Subang Jaya, Selangor, Malaysia.
*Corresponding author: Jiangfei Liao
Abstract
Since the intensification of globalization, the media industry has been developing rapidly, with the film industry replacing traditional literary forms like novels as a medium for portraying the Western imagination of the East. Due to globalization, Hollywood movies have undergone changes in terms of subject matter and filming techniques. More and more directors are shooting movies based in China, incorporating additional Chinese elements to attract the public's attention. Examples include "Crouching Tiger, Hidden Dragon", "Mulan", and "Kung Fu Panda". These works either explore themes from traditional Chinese literature, set their stories in China, or incorporate unique cultural symbols of China. Although many Chinese elements are used, they fail to reflect the real-life situation in China. The cultural differences between the East and the West are a key factor that influences how Chinese people react to Hollywood movies. In the process of cultural production and understanding, individuals often analyze the culture of other countries through the lens of their own culture and interpret other cultures using the characteristics of their own culture. This article mainly studies and analyzes the cross-cultural dissemination of Chinese culture in Chinese and Western films.
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How to cite this paper
The Intercultural Communication of Chinese Culture in Chinese and Western Films
How to cite this paper: Jiangfei Liao. (2024) The Intercultural Communication of Chinese Culture in Chinese and Western Films. Journal of Humanities, Arts and Social Science, 8(6), 1343-1349.
DOI: http://dx.doi.org/10.26855/jhass.2024.06.005