References
Allen, C.T., Fournier, S., and Miller, F. (2018). Brands and their meaning makers. In Handbook of consumer psychology (pp. 773-814). Routledge.
Baxter, S.M., Kulczynski, A., and Ilicic, J. (2016). Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies. International Journal of Advertising, 35(6), pp. 970-982.
Coltrane, S. and Adams, M. (1997). Work-family imagery and gender stereotypes: Television and the reproduction of difference. Journal of Vocational Behavior, 50(2), pp. 323-347.
Courtney, A.E. and Whipple, T.W. (1974). Women in TV commercials. Journal of Communication, 24(2), pp. 110-118.
Crenshaw, K. (1989). Demarginalizing the intersection of race and sex: A black feminist critique of antidiscrimination doctrine, feminist theory and antiracist politics. u. Chi. Legal f., p.139.
Furnham, A. and Mak, T. (1999). Sex-role stereotyping in television commercials: A review and comparison of fourteen studies done on five continents over 25 years. Sex Roles, 41(5-6), pp. 413-437. doi: 10.1023/A:1018826900972.
Furnham, A. and Voli, V. (1989). Gender stereotypes in Italian television advertisements. Journal of Broadcasting & Electronic Media, 33(2), pp. 175-185.
Greenstein, T.N. (2000). Economic dependence, gender, and the division of labor in the home: A replication and extension. Journal of Marriage and Family, 62(2), pp. 322-335.
Hesselbart, S. (1978). Men and Women on the Tube: Sex and Sex-Stereotypes on Television. Advances in Consumer Research, 5, p. 419.
Kim, K. and Lowry, D.T. (2005). Television commercials as a lagging social indicator: Gender role stereotypes in Korean television advertising. Sex Roles, 53, pp. 901-910.
Lindsey, L.L. (2020). Gender: Sociological Perspectives. Routledge.
Lizardi, R. (2014). Mediated nostalgia: Individual memory and contemporary mass media. Lexington Books.
Plakoyiannaki, E., et al. (2008). Images of Women in Online Advertisements of Global Products: Does Sexism Exist? Journal of Business Ethics, 83(1), pp. 101-112. doi: 10.1007/s10551-007-9651-6.
Rose, G. (2001). Visual methodologies [electronic resource]: an introduction to the interpretation of visual materials. London; Thousand Oaks, Calif.: Sage.
Rose, G. (2012). Visual methodologies. 3rd ed. London; Thousand Oaks, Calif: Sage Publications.
Rudman, L.A. and Glick, P. (2021). The social psychology of gender: How power and intimacy shape gender relations. Guilford Publications.
Valls-Fernández, F. and Martínez-Vicente, J.M. (2007). Gender stereotypes in Spanish television commercials. Sex Roles, 56, pp. 691-699.
Wang, H.-C. (2009). Language and ideology: gender stereotypes of female and male artists in Taiwanese tabloids. Discourse & Society, 20(6), pp. 747-774. doi: 10.1177/0957926509342379.
Xu, F. (2022). Transformation in Gender Narrative in the Context of Globalization–Study on the Screen Image of Mulan. Journal of Transcultural Communication, 2022.
Zhang, X. (2022). Presentation, Alienation and Reconstruction of Female Media Image in Modern Network Live Broadcast. Advances in Journalism and Communication, 10(3), pp. 336-354.