magazinelogo

Journal of Humanities, Arts and Social Science

ISSN Online: 2576-0548 ISSN Print: 2576-0556 CODEN: JHASAY
Frequency: monthly Email: jhass@hillpublisher.com
Total View: 4636868 Downloads: 1436625 Citations: 301 (From Dimensions)
ArticleOpen Access http://dx.doi.org/10.26855/jhass.2024.04.009

The Charm of Visual Media: Research on Immersive Experience in the 5D Art Exhibition of Floating World Dream

Guanbao Liu1, Qihuan Chen2, Yannan Liu2,*

1Shanghai Lida University, Shanghai, China.

2Department of Education, Sehan University, Yeongam County, South Jeolla, South Korea.

*Corresponding author: Yannan Liu

Published: May 17,2024

Abstract

The Dream of the Ukiyo Art Exhibition is the world's first super-large-scale Ukiyo-e 5D immersive art exhibition in the 21st century. The immersive experience it creates is more realistic and has received a better response. However, there are still some issues regarding sensory experience and audience-work interactive experience. This study proposes improvement suggestions based on website evaluation and audience interviews. For instance, virtual reality technology can enhance the interactive experience, data glove devices can enrich the tactile experience, taste experience items can be included, smell devices can be integrated with dynamic digital images for display, and the spatial layout can be designed following the principle of unifying form and content. Additionally, a non-linear narrative work design can be adopted, the professionalism of cast and crew commentators can be enhanced, an intelligent explanation system can be established, and interactive projects' challenges and interests can be improved. The findings of this study can assist organizers in enhancing customers' exhibition experience and expanding brand awareness.

Keywords

Experience, immersive experience, immersive experience of art exhibition

References

Ai Tingting. Research on immersive experience in new media art [D]. Dalian University of Technology, 2019.

Chen Haisu. A brief analysis of the formal sense of Ukiyo-e landscape paintings in the Edo period [J]. Art Education Research, 2021, (20).

Feng Wei. The maturity of "Japan's unique culture" in the Edo period [J]. Kanto Academic Journal, 2021, (03).

Gao Ping. Research on experiential art exhibitions [D]. Central Academy of Fine Arts, 2021.

Gao Yunpeng. Research on innovation of audience immersive experience in Chinese traditional culture exhibitions—taking "Peaceful Residence" as an example [J]. Beauty and Times (City Edition), 2020, (07).

Guo Haiyan. Research on the interaction between contemporary art exhibitions and audiences [D]. Graduate School of Chinese Academy of Social Sciences, 2020.

Hua Jian, Chen Qinghe. Immersive experience: a new business format integrating culture and technology [J]. Journal of Shanghai University of Finance and Economics, 2019, 21(05).

Hua Jie. Research on a new business perspective of art exhibitions: immersive art exhibitions [J]. Modern Business, 2019, (36).

Lin Yiwen. Research on motivation and satisfaction of visitors to art exhibitions [D]. Shanghai Jiao Tong University, 2018.

Liu Wenhan. The evolution of art exhibitions under immersive media [J]. Beauty and Times (Part 1), 2021, (07).

Meyer Christopher and Schwager Andre. Understanding Customer Experience [J]. Harvard Business Review, 2007, 85(2).

Ouyang Shijia. A brief discussion on the rise of immersive art exhibitions [J]. Tomorrow's Fashion, 2021, (15).

PineⅡ B. J., Gilmore J H. Welcome the Experience Economy [J]. Harvard Business Review, 1998, 76 (4).

Schmitt B.H. Experiential Marketing: How to Get Customers to Sense: Feel Think, Act, Relate to Your Company and Brands [M]. New York: The Free Press, 1999.

Shen Rongrong, Xu Zhao. Design strategy for scene creation in exhibition space of contemporary art museum [J]. Hunan Packaging, 2021, 36(4)

Wang Hong, Liu Yilin. The beauty of interaction—research on teamLab new media art digital immersion experience [J]. Art Education, 2018, (17).

Wang Jianzhong, Gai Yuyan. Logical evolution and future prospects of customer experience theory [J]. Journal of Liaoning University (Philosophy and Social Sciences Edition), 2012, 40(01).

Zheng Xin. Research on immersive experience in museums under digital media technology [J]. Chinese and Foreign Architecture, 2021, (04).

How to cite this paper

The Charm of Visual Media: Research on Immersive Experience in the 5D Art Exhibition of Floating World Dream

How to cite this paper: Guanbao Liu, Qihuan Chen, Yannan Liu. (2024) The Charm of Visual Media: Research on Immersive Experience in the 5D Art Exhibition of Floating World Dream. Journal of Humanities, Arts and Social Science8(4), 870-875.

DOI: http://dx.doi.org/10.26855/jhass.2024.04.009