Journal of Humanities, Arts and Social Science

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Article http://dx.doi.org/10.26855/jhass.2024.03.043

The Symbiosis of Marketing and Public Relations

Hehuazi Zhang

Macau University of Science and Technology, Taipa, Macau, China.

*Corresponding author: Hehuazi Zhang

Published: April 24,2024

Abstract

Marketing and public relations are two pivotal disciplines within the framework of contemporary society. Rooted in the foundational tenets of the Marketing Theory of 4Ps, public relations is inherently nestled within the broader purview of marketing in its nascent stages. However, the dynamic evolution of business paradigms precipitated a gradual schism, culminating in the emergence of public relations as an autonomous and distinct discipline. Despite their independent paths, marketing and public relations share a common goal: to promote and ensure the continuous growth of organizations. In practice, these disciplines frequently find themselves interwoven and mutually reinforcing. Consequently, the task of delineating the boundaries between them has become a subject of scholarly inquiry. This paper embarks on an exploration of the distinctions demarcating marketing and public relations, as well as the intricacies of their symbiotic relationship. In this paper, the definition and relationship between marketing and public relations will be reviewed, and then the difference and dependency between the two will be discussed in depth, to provide a reference for future research.

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How to cite this paper

The Symbiosis of Marketing and Public Relations

How to cite this paper: Hehuazi Zhang. (2024) The Symbiosis of Marketing and Public Relations. Journal of Humanities, Arts and Social Science8(3), 788-792.

DOI: http://dx.doi.org/10.26855/jhass.2024.03.043