Journal of Humanities, Arts and Social Science

ISSN Print: 2576-0556 Downloads: 217226 Total View: 2039050
Frequency: monthly ISSN Online: 2576-0548 CODEN: JHASAY

Construction and Research of Ethnic Cultural Elements in Visual Communication

Min Xu

Sichuan University of Media and Communications, Chengdu, Sichuan, China.

*Corresponding author: Min Xu

Published: April 23,2024


Traditional Chinese culture encompasses a wealth of cultural elements, with ethnic components exuding significant charm and Oriental vibrancy, possessing great artistic value. Ethnic elements with significant artistic styles in China have been widely incorporated in the field of art design. These elements, with local characteristics and charm, can offer creative inspiration for modern art design. By incorporating national cultural elements into visual design and communication, it is possible to effectively showcase the essence of Chinese culture and foster its innovation. With the further improvement of the national market economy and the high development of information technology, visual communication design is facing a new period of alternating between tradition and modernity. Visual communication design is poised to enter a phase of diversified development. In this era, visual communication design plays a crucial role in the daily production and life of people, encompassing various fields. People's quality of life is constantly improving, and their aesthetic sensibility is also gradually increasing. Therefore, against the backdrop of the new era, particularly with the Party Central Committee's strong emphasis on cultural construction, our country has made significant strides in cultural development, leading to a scene of prosperity and growth in cultural achievements. Based on this premise, all communities and industries can effectively incorporate and develop ethnic and cultural elements in visual communication. This can help enhance the promotion of local city brand awareness and services, and stimulate the local market economy.


Bitzinger, Fan Tiemin. Research on Digital Construction and Design of Minority Clothing—Taking Xibe Nationality as an example [J]. Jiangsu Textile, 2022(003):041.

Guo Yi. Research on the Application and Dissemination of traditional Chinese cultural elements in Visual communication Design in the New Media Era [J]. Science and Technology Communication, 2018(24):2.

Heng Songwon. Analysis on the combination of visual communication design and national cultural symbols [J]. Songyafeng, 2020(9).

Xu Ke. Research on Visual Communication of Ethnic Traditional Elements in Guangxi—A case study of "Nanning City, Guangxi" [J]. Western Radio and Television, 2019(8):4.

Zhou Zhonggang, Dong Qian. Discussion on the interpretation of national cultural elements in visual communication [J]. Western Leather, 2021, 43(13):2.

How to cite this paper

Construction and Research of Ethnic Cultural Elements in Visual Communication

How to cite this paper: Min Xu. (2024) Construction and Research of Ethnic Cultural Elements in Visual Communication. Journal of Humanities, Arts and Social Science8(3), 716-720.