Abstract
Big data, a groundbreaking technology that has gained popularity in recent years, has been utilized in various fields. In the field of business management, big data has been considered powerful. By collecting and analyzing a large amount of data, enterprises can gain a deep understanding of market demand, customer behavior, and competitors' situations. This enables them to formulate better marketing strategies, adjust product structures, and enhance service quality. Especially in the e-commerce and Internet industries, the application of big data has become a crucial competitive strategy for enterprises. In this dissertation, two major aspects are analyzed: the nature of big data and its utilization in business management, illustrated with an actual example.
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How to cite this paper
Impact of Big Data on Business Management
How to cite this paper: Shengyu He. (2024) Impact of Big Data on Business Management. Journal of Humanities, Arts and Social Science, 8(2), 521-524.
DOI: http://dx.doi.org/10.26855/jhass.2024.02.039