Abstract
The development of China's economy has achieved remarkable achievements that have attracted global attention, but currently, the development of China's manufacturing industry is under dual pressure from domestic environmental regulations and foreign value chains. There is an urgent need for appropriate paths for transformation and upgrading. How to transform and upgrade the manufacturing industry is a key challenge on the path of China's economic development. This article starts from the perspective of brand economics and uses brand economy theory to study the brand mechanism of upgrading China's manufacturing industry. It decomposes the energy output rate into scale effect, technology effect, and brand effect. The analysis focuses on the mechanism of enterprise brand effect on scale effect and technology effect. It concludes that the brand effect can mitigate the negative impact of the scale effect and enhance the positive impact of production technology, thereby improving the energy output rate and promoting the transformation and upgrading of the manufacturing industry. Finally, this article proposes three models for differentiated brand development for various types of manufacturing enterprises: the brand alliance model, the self-developed high-end brand model, and the brand acquisition model.
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How to cite this paper
Research on the Brand Mechanism of the Chinese Manufacturing Industry Upgrading Under the Constraints of Energy and Environment
How to cite this paper: Yuxin Shang. (2024) Research on the Brand Mechanism of the Chinese Manufacturing Industry Upgrading Under the Constraints of Energy and Environment. Journal of Humanities, Arts and Social Science, 8(2), 414-418.
DOI: http://dx.doi.org/10.26855/jhass.2024.02.018