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Journal of Humanities, Arts and Social Science

ISSN Online: 2576-0548 ISSN Print: 2576-0556 CODEN: JHASAY
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ArticleOpen Access http://dx.doi.org/10.26855/jhass.2024.02.016

Impact of Residential Satisfaction and Place Attachment on Digital Nomads’ Rural Community Participation

Xiakai Zheng, Tianhong Fang*

School of Art Design and Media, East China University of Science and Technology, Shanghai, China.

*Corresponding author: Tianhong Fang

Published: March 28, 2024

Abstract

China is currently undergoing a significant phase of rural revitalization, and the shortage of talent is one of the primary factors limiting rural development. With the development of the digital economy and the rise of a counter-urbanization lifestyle, digital nomads bring unique opportunities for the development of rural tourist destinations. This paper, based on the fundamental framework of the "cognition-emotion-behavior" theory, thoroughly explores the mechanisms through which residential satisfaction and place attachment impact the willingness of digital nomads to participate in rural community activities. The research findings reveal that the residential satisfaction of digital nomads directly affects place attachment and their willingness to participate in community activities. Additionally, it indirectly influences the willingness to participate in community activities through the mediating effect of place attachment. Factors such as residential conditions, community environment, and social networks have been proven to be antecedents of the residential satisfaction of digital nomads. The dependence on the local environment indirectly influences the willingness of digital nomads to participate in community activities through the mediating effect of local identification. The model constructed in this study, along with the relevant conclusions, enriches and expands the research on digital nomads, contributing theoretical significance to the positive interaction and development between digital nomads and rural communities.

Keyword

Digital Nomads, Residential Satisfaction, Place Attachment, Community Participation, Rural Revitalization

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How to cite this paper

Impact of Residential Satisfaction and Place Attachment on Digital Nomads’ Rural Community Participation

How to cite this paper: Xiakai Zheng, Tianhong Fang. (2024) Impact of Residential Satisfaction and Place Attachment on Digital Nomads’ Rural Community Participation. Journal of Humanities, Arts and Social Science8(2), 392-404.

DOI: http://dx.doi.org/10.26855/jhass.2024.02.016