ArticleOpen Access http://dx.doi.org/10.26855/jhass.2024.02.003
Establishing a “Persona” for Regions with Special Tourism Resources: The Example of Guilin
Jiayi Zhang1,*, Xin Lv2, Yanning Wang3
1School of Interdisciplinary Studies, University of Glasgow, Glasgow, UK.
2School of Bussiness, Hechi University, Hechi, Guangxi, China.
3School of Economics and Management, North China University of Technology, Beijing, China.
*Corresponding author: Jiayi Zhang
Published: March 26, 2024
Abstract
The article starts by highlighting the social hotspot of "persona" and innovatively introduces the concept of applying "persona" to cities with tourism characteristics. It then explores the construction of a city with tourism resources using network IP in the era of widespread self-media and the rapid and extensive effects of network communication. The article discusses ways to foster the growth of unique tourist destinations by establishing the "Guilin city persona" online. We derive the locational conditions for Guilin's "persona" creation from two perspectives: Dilemma and Emergence. We lay the groundwork for network IP creation by analyzing the plight of Guilin's geomorphic advantages of falling and outdoor tourism being neglected and by examining the advantages of Guilin's symbolic culture and multi-dimensional changes. We identify the four characteristics of Guilin by comparing the traits of the characters, and we investigate the logic of the "Guilin persona" from the inside out: inner characteristics, external disciplines, and ultimate presentation. Build a "scene persona" and a "co-creation persona," design a multi-faceted communication strategy within the self-media network, and emphasize the "Guilin persona" to establish a persona integrating Guilin city, self-media, and intellectual property (IP). The "Guilin persona" shapes and attracts, encouraging the resurgence of the tourism sector in Guilin's distinctive tourist attractions.
Keyword
Personality, We-Media, karst, Chinese City
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Copyright
© 2024 by the author(s).
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license, which permits non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited and is not modified or adapted.
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How to cite this paper
Establishing a “Persona” for Regions with Special Tourism Resources: The Example of Guilin
How to cite this paper: Jiayi Zhang, Xin Lv, Yanning Wang. (2024) Establishing a “Persona” for Regions with Special Tourism Resources: The Example of Guilin. Journal of Humanities, Arts and Social Science, 8(2), 310-315.
DOI: http://dx.doi.org/10.26855/jhass.2024.02.003