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Journal of Humanities, Arts and Social Science

ISSN Online: 2576-0548 ISSN Print: 2576-0556 CODEN: JHASAY
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ArticleOpen Access http://dx.doi.org/10.26855/jhass.2024.01.035

Circular Business Models in Sustainable Fashion Brands: Innovation, Practice, and Impact

Shuang Guo

Communication University of China, Nanjing, Jiangsu, China.

*Corresponding author: Shuang Guo

Published: February 28, 2024

Abstract

This paper aims to investigate the innovation, practice, and impact of circular business models (CBMs) in sustainable fashion brands. Through an in-depth analysis of the representative sustainable fashion brand, Patagonia, the role and significance of the CBMs in brand development are explored. The research reveals that innovative CBMs serve as a key driver for sustainable fashion development, providing economic benefits and environmental advantages through their application in product design and resource recycling and utilization. However, practical implementation faces challenges in balancing limited resources, environmental responsibility, and economic interests. In response to these challenges, the paper emphasizes the need for critical thinking to identify feasible solutions. Furthermore, the study highlights that the widespread adoption of CBMs relies on the collective engagement and collaboration of government, consumers, and stakeholders throughout the industry chain. Establishing mutually beneficial partnerships to promote the development of the CBMs will be a crucial guarantee for the sustainable growth of the fashion industry.

Keyword

Sustainable fashion brand, Circular business models, Innovation, Practice, Impact, Resource recycling and utilization, Environmental responsibility, Economic benefits

References

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Copyright

© 2024 by the author(s).
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license, which permits non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited and is not modified or adapted.
https://creativecommons.org/licenses/by-nc-nd/4.0/

How to cite this paper

Circular Business Models in Sustainable Fashion Brands: Innovation, Practice, and Impact

How to cite this paper: Shuang Guo. (2024) Circular Business Models in Sustainable Fashion Brands: Innovation, Practice, and ImpactJournal of Humanities, Arts and Social Science8(1), 210-214.

DOI: http://dx.doi.org/10.26855/jhass.2024.01.035