Abstract
With the vigorous development of society, the rapid development of science and technology, as well as the improvement of mutual communication needs between people, there are huge differences in the contents and forms of information transmission between new media and traditional media, and it also promotes the birth of the era of media revolution. During the era of the media revolution, the way of information presentation has undergone tremendous changes. How could social software be more favored and trusted by users, its social effect has become the focus of software development companies and mainstream media. This article shows the effective factors of social software in the period of media transformation and uses WeChat as an example to analyze. It concludes that social software should pay attention to its security, privacy, innovation, experiential, social significance, and popularity, which can help social software companies and media expand their influence, users obtain better experiences and disseminate positive social energy.
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