Jia Wang
1Shanxi Datong University, Datong, Shanxi, China.
2Philippine Christian University, Manila, Philippines.
*Corresponding author: Jia Wang
Abstract
How to make consumers have a certain understanding of hotels before experiencing hotel products and services, brand promotion, and marketing are particularly important. The following is a summary of hotel brand marketing strategies under new media organized by the editor. Welcome to read! Therefore, how to let consumers have a certain understanding of the hotel before experiencing the hotel products and services, brand publicity, and marketing is particularly important, and now more and more hotels are gradually recognizing the power of brand publicity and brand marketing. Therefore, for hotels, it is a more reasonable brand Marketing strategy to learn to pay attention to and use the power of new media to achieve the purpose of marketing, At the same time, the competitiveness of one's own brand can also be judged by paying attention to the brand index. How to make consumers have a certain understanding of the hotel before experiencing its products and services, brand promotion, and marketing are particularly important.
References
Chung Hun Lee & David A. Cranage. Toward understanding consumer processing of negative online word-of-mouth communication. Journal of Hospitality & Tourism Research, 2019.
Elisabetta Raguseo & Claudio Vitari. What moderates the influence of extremely negative ratings? The role of review and reviewer characteristics. Raffaele Filieri. International Journal of Hospitality Management, 2020.
Fei L. Weisstein, Lei Song, Peter Andersen, & Ying Zhu. Examining impacts of negative reviews and purchase goals on consumer purchase decision. Journal of Retailing and Consumer Services, 2019.
Haemoon Oh & Cathy H.C. Hsu. Assessing equivalence of hotel brand equity measures in cross-cultural contexts. International Journal of Hospitality Management, 2019.
Hsin Hsin Chang, Yao-Chuan Tsai, Kit Hong Wong, Jian Wei Wang, & Fang Ju Cho. The effects of response strategies and severity of failure on consumer attribution with regard to negative word-of-mouth. Decision Support Systems, 2019.
Le Long Hoang & Ha Quang-An. Effects of negative reviews and managerial responses on consumer attitude and subsequent purchase behavior: An experimental design. Computers in Human Behavior, 2021.
M.S. Balaji, Kok Wei Khong, & Alain Yee Loong Chong. Determinants of negative word-of-mouth communication using social networking sites. Information & Management, 2019.
Matthew Tingchi Liu, IpKin Anthony Wong, Ting-Hsiang Tseng, Angela Wen-Yu Chang, & Ian Phau. Applying consumer-based brand equity in luxury hotel branding. Journal of Business Research, 2019.
Pang Qiu. Effect of Online Review Chunking on Product Attitude: The Moderating Role of Motivation to Think. International Journal of Electronic Commerce, 2016.
Su Jung Kim, Rebecca Jen-Hui Wang, Ewa Maslowska, & Edward C. Malthouse. Understanding a fury in your words: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors. Computers in Human Behavior, 2019.
How to cite this paper
Hotel Brand Marketing Strategies Under New Media
How to cite this paper: Jia Wang. (2024) Hotel Brand Marketing Strategies Under New Media. Journal of Humanities, Arts and Social Science, 8(1), 54-59.
DOI: http://dx.doi.org/10.26855/jhass.2024.01.008