Abstract
As the first designer to appear on the cover of Time magazine, industrial designer Raymond Lowey not only designed the Coldspot refrigerator and the Pennsylvania Railway but also created a personal brand and marketed his personal to help sell his products. Nowadays, in the context of the Internet age, there are a large number of designers who are marketing themselves on various platforms on the Internet and using this fame effect to sell their design products. As a matter of fact, the rise in the number of designers' personal marketing has caused some business losses and brought bad effects to the whole design industry. Young up-and-coming designers should focus on developing sustainable careers rather than risking the illusion of being a celebrity designer through self-promotion. This article will argue that self-promotion is an illusion for designers by analyzing how Raymond used self-promotion to gain popularity. Firstly, the article will compare the self-promotion methods of contemporary designers and Lowey's. Secondly, the article will show that Lowey's success is not just self-promotion; Finally, there will be some questions that young designers should pay attention to in the future.
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How to cite this paper
How Should Contemporary Designers View Self-brand Marketing?
How to cite this paper: Li Yan. (2023) How Should Contemporary Designers View Self-brand Marketing? Journal of Humanities, Arts and Social Science, 7(12), 2594-2597.
DOI: https://dx.doi.org/10.26855/jhass.2023.12.036