ArticleOpen Access http://dx.doi.org/10.26855/jhass.2023.11.035
Exploring Xi’an City Image Disseminative Strategies on the Douyin Short Video Platform Based on the 5W Model
Mengjiao Li, Afeez Nawfal Bin Mohd Isa*
Sultan Idris Education University, Tanjung Malim, Perak State, Malaysia.
*Corresponding author: Afeez Nawfal Bin Mohd Isa
Published: December 25,2023
Abstract
In recent years, the proliferation of short video platforms has become an indispensable part of the components in new media communication, owing to the rapid advancement of the 5G era. Douyin, serves as a pivotal conduit for information editing, publishing, and sharing, while simultaneously functioning as a promotional tool for building urban imagery and disseminating the character of cities. Against this backdrop, the objective of this study is to explore the construction status of Xi'an city image and its communication status on the Douyin platform. The research adopts methods of network survey and questionnaire survey. Based on the framework of the "5W" model, which encompasses the aspects of communicators, content, channels, audiences, and effects, this study investigates the process of construction and dissemination of Xi'an's city image within the realm of Douyin's short videos. Based on this research, it is found that there are still deficiencies in the image-building and communication of Xi'an. In view of the existing problems, this paper puts forward a new strategy for the construction and dissemination of Xi'an city image.
Keywords
5W model, City Image, Douyin Platform, Xi'an
References
Anthony Fung, Wei He, & Shule Cao. (2023). Cultural capitals and creative labour of short video platforms: a study of wanghong on Douyin, Cultural Trends, 32:3, 264-279, DOI: 10.1080/09548963.2022.2082862.
Han, Jun. (2007). Urban Image Communication: Conceptual Role Path. Science, Economy, and Society, (03), 125-128. 62-1020/G3.
Lasswell, H.D. (2007). The structure and function of communication in society. The Communication of Ideas, 37 (1), 136-139.
Lynch, Kevin. (1984). The Image of the City. Beijing: China Architecture & Building Press.
Park, R. E., & Burgess, E. W. (1984). The City: Suggestions for Investigation of Human Behavior in the Urban Environment. University of Chicago Press.
Wang, Qingyun. (2004). The Communication of Urban Brand Image and the Development of Urban Socioeconomics. Paper presented at the China Communication Forum and cac/cca Conference.
Wei, H., Chen, J., Gan, X., & Liang, Z. (2022). Eight-Element Communication Model for Internet Health Rumors: A New Exploration of Lasswell’s “5W Communication Model”. Healthcare 2022, 10, 2507.
https://doi.org/10.3390/healthcare10122507.
How to cite this paper
Exploring Xi’an City Image Disseminative Strategies on the Douyin Short Video Platform Based on the 5W Model
How to cite this paper: Mengjiao Li, Afeez Nawfal Bin Mohd Isa. (2023) Exploring Xi’an City Image Disseminative Strategies on the Douyin Short Video Platform Based on the 5W Model. Journal of Humanities, Arts and Social Science, 7(11), 2340-2346.
DOI: http://dx.doi.org/10.26855/jhass.2023.11.035