ArticleOpen Access http://dx.doi.org/10.26855/er.2023.11.009
Innovation of Higher Education Marketing Teaching Models and Entrepreneurial Cultivation
Shuang Guo
Communication University of China, Nanjing (CUCN), Nanjing, Jiangsu, China.
*Corresponding author: Shuang Guo
Published: December 13,2023
Abstract
This study explores the design and implementation of practical-oriented marketing teaching models within the digital era. The goal of this model is to foster students' entrepreneurial thinking and practical operational skills. Through practical case analysis, market research projects, simulated marketing strategy formulation, and entrepreneurial projects, students are guided to participate in practical operations and innovation both inside and outside the classroom. Additionally, this study incorporates modern AI technology to improve students' creative thinking and practical marketing planning capabilities by using AI to refine their ideas. Through a simulated entrepreneurial creativity competition, students can enhance their speech expression and critical thinking abilities. The research findings demonstrate that the practical-oriented teaching model has had a positive impact on fostering students' entrepreneurial and practical operational abilities. However, this study also highlights the importance of maintaining a critical perspective when promoting and implementing practical-oriented teaching models. This approach avoids excessive optimism and ensures their feasibility in real business environments.
Keywords
Practical-oriented teaching model, marketing, entrepreneurial thinking, entrepreneurial marketing
References
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How to cite this paper
Innovation of Higher Education Marketing Teaching Models and Entrepreneurial Cultivation
How to cite this paper: Shuang Guo. (2023).