ArticleOpen Access http://dx.doi.org/10.26855/er.2023.10.009
Under the Background of Integrated Media: Exploring the Reform of Courses in Broadcasting and Hosting Art Major in Universities
Zun Jiao1,2,*, Mohd Hanafi Mohd Yasin3,4
1City University Malaysia, Petaling Jaya, Malaysia.
2Qingdao Film Academy, Qingdao, Shandong, China.
3Faculty of Education, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia.
4State University of Malang, Malang, Indonesia.
*Corresponding author: Zun Jiao
Published: November 28,2023
Abstract
The development of media in China has shifted from traditional media dominance to a thriving landscape of various integrated media forms. In recent years, there has been a growing disconnect between the education provided in universities for broadcasting and hosting arts, which aims to train announcers and hosts for traditional radio and television media, and the actual demands of employment opportunities in the field. In traditional media, the audience mostly passively receives information, while in integrated media, the audience directly participates in the process of communication and provides feedback. Moreover, in the era of integrated media, anyone can engage in broadcasting and hosting. Overall, the comprehensive transformation of media presents both opportunities and unprecedented challenges for students in the field of broadcasting and hosting. The most urgent need is to improve the alignment between the teaching content and market demands. To address this situation and provide more career options for graduates in broadcasting and hosting majors, adjustments should be made in terms of professional positioning and curriculum design. This will better equip individuals with the skills necessary to meet the demands of broad-casting and hosting positions in the new era.
Keywords
Broadcasting and hosting, Integrated media, Curriculum reform
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https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD201501&filename=1014019321.nh.
How to cite this paper
Under the Background of Integrated Media: Exploring the Reform of Courses in Broadcasting and Hosting Art Major in Universities
How to cite this paper: Zun Jiao, Mohd Hanafi Mohd Yasin. (2023). Under the Background of Integrated Media: Exploring the Reform of Courses in Broadcasting and Hosting Art Major in Universities.The Educational Review, USA, 7(10), 1509-1513.
DOI: http://dx.doi.org/10.26855/er.2023.10.009