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A Study of Determinants of Teenagers’ Privacy Protection Intentions on Social Networking Sites

Date: October 25,2019 |Hits: 4178 Download PDF How to cite this paper

Di Wang

C202, Macau University of Science and Technology, Avenida Wai Long, Taipa, Macau, China.

*Corresponding author: Di Wang


Using protection motivation theory, this study aimed to understand factors that affect teenagers’privacy protection intention on a social network site, Wechat Moment. Perceived severity, perceived vulnerability, self-efficacy and response efficacy were predicted to be positively related to privacy protection intention, while perceived rewards and response costs were predicted to be negatively related to privacy protection intention. Results from a survey of 608 Chinese teenagers showed that perceived severity, perceived vulnerability, self-efficacy and response efficacy were positively related to teenagers’privacy protection intention on Wechat Moment, while response costs and perceived rewards were not related to teenagers’privacy protection intention on Wechat Moment.


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How to cite this paper

A Study of Determinants of Teenagers' Privacy Protection Intentions on Social Networking Sites

How to cite this paper: Wang, D. (2019). A Study of Determinants of Teenagers’ Privacy Protection Intentions on Social Networking Sites. The Educational Review, USA, 3(10), 152-163.

DOI: http://dx.doi.org/10.26855/er.2019.10.004

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