ArticleOpen Access http://dx.doi.org/10.26855/er.2023.08.021
Research on the Value and Strategy of Red Culture Communication in Universities from the Perspective of the Internet
Shitao Zhang*, Anqi Jin
School of Network Communication, Zhejiang Yuexiu University, Shaoxing, Zhejiang, China.
*Corresponding author: Shitao Zhang
Published: September 21,2023
Abstract
With the rapid development of network technology, the dissemination of red culture in universities is also changing. At the same time, in the era of new media, the dissemination and promotion of red culture in universities also face many challenges and opportunities. This article first analyzes the challenges faced by the dissemination of red culture in universities in the new media era, and then proposes innovative strategies to enhance the dissemination of red culture in universities in the new media era. Research suggests that universities should strengthen guidance on college students' online behavior in the new media environment; Actively play the leading role of teachers in the dissemination of red culture among college students in the new media environment; Fully utilize new media technology to promote innovation in the forms and methods of red culture dissemination among college students; Actively strengthen the construction of campus network culture and create a good atmosphere of campus public opinion.
Keywords
Network perspective, Red culture, Value and Strategy
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Copyright
© 2023 by the author(s).
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How to cite this paper
Research on the Value and Strategy of Red Culture Communication in Universities from the Perspective of the Internet
How to cite this paper: Shitao Zhang, Anqi Jin. (2023). Research on the Value and Strategy of Red Culture Communication in Universities from the Perspective of the Internet. The Educational Review, USA, 7(8), 1157-1161.
DOI: http://dx.doi.org/10.26855/er.2023.08.021