ArticleOpen Access http://dx.doi.org/10.26855/jhass.2023.06.019
Modern Application of Traditional Culture Elements Based on “Internet +” in Packaging Design
Guanghan Sun
College of Art, Zhengzhou Business University, Zhengzhou, Henan, China.
*Corresponding author: Guanghan Sun
Published: July 19, 2023
Abstract
The arrival of the "Internet +" era promotes China's rapid economic development, and has the impact of traditional culture. The traditional culture includes many auspicious patterns, which are the most colorful in the history of China's arts and crafts design. From the birth of the primitive period to the end of the Qing Dynasty, the traditional auspicious patterns have been enriched and expanded with the development of economic life, culture and art of various dynasties. Because of its auspicious meaning, traditional auspicious patterns also occupy a place in gift packaging. In this context, in order to meet the diversified and personalized needs of modern society, Chinese traditional cultural elements into packaging design has become particularly important. In the process of introducing traditional cultural elements into packaging design, we should pay attention to its inheritance and innovation, making traditional culture and modern industrial technology organic integration. In this paper, the importance of introducing Chinese traditional cultural elements into packaging design is analyzed, and the influence of Chinese traditional cultural elements on consumers is discussed.
Keyword
"Internet +", elements of Chinese traditional culture, modern application
References
Bao Yigang, Sun Chao. Internet-based tobacco information construction program [J]. Science and Technology Plaza, 2017 (2): 149-152.
Cao Hanzhang, Dai Hui. Analysis of Information Management Platform of Tobacco Industry Based on Internet Plus [J]. Science and Technology Wind, 2020 (11): 116-117.
Chen Bin, Yao Yuanyuan, Li Jiajie, et al. Research on Big Data-Based Tobacco Enterprise Information Strategy Layout [J]. Automation and Instrumentation, 2014 (6): 9-11.
Li Xiangyu, Li Yinan, Lu Honglei. Research on Design of Dunhuang Creations Based on Current Fashion [J]. Packaging Engineering, 2021, 42 (18): 356-367.
Liu Yu. Research on the Online Service Platform Mode of "Internet Plus Management" [J]. Information Weekly, 2019 (46): 1.
Lu Jianping. Discussion on Information Management Platform of Tobacco Industry Based on "Internet Plus" [J]. Scientific and Technological Innovation and Application, 2020, 326 (34): 191-192.
Xie Pei. Key Points and Countermeasures of Information Security Management in Tobacco Industry [J]. Managers, 2017 (17): 155.
Yin Qing. Construction and Application of Information Management Platform for Tobacco Packaging Design Database [J]. Digital Technology and Application, 2018 (5): 77, 79.
Zhang Kai. Discussion on Information Management Platform of Tobacco Industry Based on Internet Plus [J]. Modern Agricultural Science and Technology, 2019 (4): 267-269.
Copyright
© 2023 by the author(s).
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license, which permits non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited and is not modified or adapted.
https://creativecommons.org/licenses/by-nc-nd/4.0/
How to cite this paper
Modern Application of Traditional Culture Elements Based on “Internet +” in Packaging Design
How to cite this paper: Guanghan Sun. (2023) Modern Application of Traditional Culture Elements Based on “Internet +” in Packaging Design. Journal of Humanities, Arts and Social Science, 7(6), 1148-1151.
DOI: http://dx.doi.org/10.26855/jhass.2023.06.019