ArticleOpen Access http://dx.doi.org/10.26855/jhass.2023.05.020
A Study on Cross-cultural Communication of Yue Opera Based on Cultural Self-confidence from the Perspective of Globalization
Xia Chen
School of English Department, Zhejiang Yuexiu University, Shaoxing, Zhejiang, China.
*Corresponding author: Xia Chen
Published: June 30,2023
Abstract
Cultural self-confidence is a fundamental, deeper, and lasting force in the development of a country and a nation. In the context of globalization and the vigorous development of the Internet and social media, traditional opera, which is an important part of the excellent Chinese traditional culture, should continue to promote the creative transformation and innovative development of opera art. Under the guidance of "cultural self-confidence", Yue opera, as one of the golden signs of local art and culture, is bound to realize cross-cultural communication in view of its own inheritance and development. In the context of the new era, this paper proposes that Yue Opera should focus on the construction of communication subjects under the globalization perspective, the new era change of communication contents based on the globalized audience, and the all-media matrix communication strategy of Yue Opera in the post-epidemic era. It is believed that Yueju art will definitely blossom in the "Internet+" era under the globalization perspective.
Keywords
Globalization, cultural confidence, Yue Opera, cross-cultural communication
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Copyright
© 2023 by the author(s).
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license, which permits non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited and is not modified or adapted.
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How to cite this paper
A Study on Cross-cultural Communication of Yue Opera Based on Cultural Self-Confidence from the Perspective of Globalization
How to cite this paper: Xia Chen. (2023) A Study on Cross-cultural Communication of Yue Opera Based on Cultural Self-confidence from the Perspective of Globalization. Journal of Humanities, Arts and Social Science, 7(5), 983-987.
DOI: http://dx.doi.org/10.26855/jhass.2023.05.020