Abstract
With China's emphasis on scientific and technological innovation, increasing investment in scientific research and development, and encouraging scientific research achievements, more and more leading China brands in products and technologies are competing in foreign markets, among which Huawei is the best. In the development of the national market, the international communication of China’s brand is very important. It not only needs to solve the cross-cultural problems in the international communication of brands, but also pays attention to the use of strategies and channels in international communication. The author uses the opportunity to study in the United States and takes the American market as an example. Moreover, the author collects data and distributes questionnaires to discuss and study the international communication status of the Huawei brand, as well as the American people, especially young consumers' views on the Huawei brand. This article tries to find problems and put forward suggestions, and summarizes the enlightenment of international communication of China enterprises.
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https://link.springer.com/chapter/10.1007/978-3-319-76306-4_13.
How to cite this paper
A Research on Huawei’s Brand International Communication Based on Brand Communication Theory: A Case Study of Huawei’s Communication in the United States
How to cite this paper: Yiyu Chen. (2023) A Research on Huawei’s Brand International Communication Based on Brand Communication Theory: A Case Study of Huawei’s Communication in the United States. Journal of Humanities, Arts and Social Science, 7(5), 962-968.
DOI: http://dx.doi.org/10.26855/jhass.2023.05.016