Abstract
Web 3.0 (refers to the decentralized Internet operating on the blockchain technology, which is the core technology of the Internet), a new idea of mobile Internet, has become a hot topic in the technology and venture capital industries. Compared with Web 1.0 (read-only web) and Web 2.0 (read-write web), Web 3.0 is a more dynamic and interactive “read, write, execute Web”, which provides a long-term picture for companies. Web 3.0 is about to gather a closed loop of economic system that consists of several subsystems: property system (NFT), financial system (DeFi), and organization system (DAO). It can be foreseen that a profound technological revolution is under way with the mobile Internet. Before the advent of the next-generation Internet, Modern Sky (founded in December 1997, is a new independent music company in China), China’s leading music company that combines business of live music performance, musician brokerage and digital user platform, has suffered repeated setbacks in its core live performance business between 2020 and 2022, which leads to its severely-hit ecosystem. Therefore, the company’s management has realized that in this increasingly competitive live performance market, it is an imperative task for them to innovate and transform the traditional business model.
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How to cite this paper
Innovation Analysis on Business Model of Live Music Performance Integrated with Web 3.0—A Case Study of Modern Sky, A Music Company
How to cite this paper: Keren Li. (2023) Innovation Analysis on Business Model of Live Music Performance Integrated with Web 3.0—A Case Study of Modern Sky, A Music Company. Journal of Humanities, Arts and Social Science, 7(5), 951-957.
DOI: http://dx.doi.org/10.26855/jhass.2023.05.014