ArticleOpen Access http://dx.doi.org/10.26855/er.2023.02.020
Research on the Curriculum Reform of Real Estate Planning and Marketing Based on P²BL Teaching Method
Ting Xu*, Xingmao Ma, Guibing Zhao, Ting Li
Faculty of Human Settlements and Civil Engineering, Xi'an Eurasia University, Xi'an, Shaanxi, China.
*Corresponding author: Ting Xu
Published: April 03, 2023
Abstract
This paper attempts to combine P²BL (Project-based learning and Problem-based learning) teaching method with real estate planning and marketing course, and design a teaching mode and curriculum design mode which is problem-solving-oriented and student experience-centered in the real project learning background. In the practical project learning operation process based on P²BL teaching method, students collect geographical data in the project field through group learning, find out the development, positioning or product problems of the project, and solve the corresponding problems to achieve the purpose of applying what they have learned. Combined with the actual project case for project development, planning, design, marketing, investment and financing, it is designed to help students understand and learn, the focus of the actual real estate project marketing planning. After teaching through P²BL teaching mode, students' positivity, curriculum achievements and practical ability have been greatly improved, which lays a foundation for the continuous construction of follow-up courses.
Keyword
P²BL, Real estate, Curriculum reform
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Copyright
© 2023 by the author(s).
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license, which permits non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited and is not modified or adapted.
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How to cite this paper
Research on the Curriculum Reform of Real Estate Planning and Marketing Based on P²BL Teaching Method
How to cite this paper: Ting Xu, Xingmao Ma, Guibing Zhao, Ting Li. (2023). Research on the Curriculum Reform of Real Estate Planning and Marketing Based on P²BL Teaching Method. The Educational Review, USA, 7(2), 243-245.
DOI: http://dx.doi.org/10.26855/er.2023.02.020