Construction of Comprehensive Quality of Public Relations Etiquette Host

Abstract

Public relations etiquette hosting is an important part of contemporary broadcasting hosting practice teaching, is the broadcasting hosting major students contact with a high frequency of practical activities. The success of a public relations etiquette activity depends to a large extent on the host's professional ability cognition and professional skills, which are important aspects of the comprehensive quality of the host. This paper analyzes the cultivation method of public relations etiquette host talents based on the practical work of public relations etiquette host and the theory of hosting communication, so that students can distinguish the modules of the quality of public relations etiquette host in the study of applied hosting skills, and temper their hosting ability based on market demand. In order to explore the way for students' career development, explore the way to improve the quality of public relations etiquette host closely combined with practice. To clarify the theory of the subdivision field of the host communication practice and consolidate the practice foundation, so as to promote the orderly development of China's public relations etiquette host market.